What I’m wearing in Seoul this Summer – Minimal Korean Style

Johanna Quinn smiling at the camera in her bedroom

Summer is HOT this year in Seoul

I read that this summer in Korea has one of the hottest heat waves in 111 years! This week, I decided to film a Summer in Korea Lookbook. I wanted to show you what I have been wearing this summer in Korea. I love minimal Korean fashion, and I think my style has changed a lot since moving here. Styling clothes is one of those secret things that I do that nobody knows about but it brings me a lot of joy. I have been doing this since I was at LEAST 14. This hobby resulted in many questionable outfits. I talk a bit more about why you should just do things you want to do and not worry about whether or not people think you are completely just the worst ever… in this video!

To be honest, I was inspired by my fashion icon Jenny Walton who never looks afraid to share her outfits or share her thoughts. This one is for you, Jenny. Is that weird? Sorry. It’s not for you, it’s for me.

Just do that thing that you love!

I explained at the beginning of the video about my experience feeling like a loser posting this kind of look-book content on the internet. I started a YouTube channel in 2015 and suddenly deleted all of my videos in one foul swoop out of sheer *embarrassment*. However, here I am six years later, still making this kind of content and still loving it. So the long story short of all of this is if you’re holding back from doing something you really want to do because you’re worried of what people will think, just do it anyway. Nobody actually cares, and people who love you will just be happy to see you doing what makes you happy, whether or not they actually read/watch/consume/listen to what you are making.

Here is the video below, feel free to check it out! Alternatively, you can just look at the stills of the outfits down below if you’re short on time! Thank you so much for supporting my channel and my blog, I feel like I am finally getting more confident to upload content!

Where I buy clothes in Korea

Most of the items are labelled in the video! Not Linked though….BUT in Korea, I mostly buy my clothes from these stores:

I find Korean clothing to be incredibly flimsy and low-quality. At this point in time, these brands are better for me financially because they wash well, the fabrics are better quality and they are in my price range.

Minimal Korean Lookbook

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Published by Johanna Quinn

I'm Johanna and I write and make videos about living in Seoul, South Korea. I currently work as a designer in the Korean tech startup world and volunteer as a Community Leader with Seoul Startups.

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